What is SEO or Search Engine Optimization?

Using Keywords to Get Internet Traffic On the Web

Search engine optimization or SEO is important to get Internet traffic to a website. If operating a website for profit, using pay per click ads is even more important.

When operating a website for profit, using proper keyword search engine optimization (SEO) is important to get Internet traffic to the website. No traffic translates into no profits. There are certain methods of keyword SEO that are built-in or embedded into the web pages that can help get Internet traffic to the website, but there are no guarantees. Pay per click advertising, if done properly, is a better method to get top page ranking on an Internet search.

What is SEO or Search Engine Optimization?

Writing content for the web, whether it’s an article, blog or website page should be written in a manner that attracts Internet users. That’s where SEO comes in. It’s a style of writing that optimizes certain words or phrases that people are searching for. These words and phrases are known as keywords.

Using Keywords for Search Engine Optimization

Keywords are the actual words that Internet users type into a search engine to find what they’re looking for on the Internet. Most people that search on the Internet know that using more words will narrow their search. For example, if someone is searching for homebrew beer kits, they normally wouldn’t type in the word “beer.” By searching for the keywords “homebrew beer kits” their search is narrowed to the exact product they’re looking for. Niche markets are much better for keyword SEO than a broader market.

Applying Keywords for SEO on a Web Page

Search engine companies computers (a.k.a. spiders) search the Internet for keywords that are embedded in web pages. Each page of a website is treated as a separate website by the spiders. So specific web pages may show up on a search other than the home page (a.k.a. index), depending on the keyword usage on a specific web page. In order to get better SEO page rankings, you can use the services from a specialized marketing agency, so that the spiders give priority to specific keyword placement.

  • Bold-faced keywords separated from the main text like titles, subtitles, and headings.
  • Keywords placed in the first few words of the text main body.
  • Keywords placed in the URL name of the web page and website.
  • Keywords placed within the caption of a photo or image.

Choosing the Right Keywords for SEO

In order to choose the right keywords that an Internet user will use, the webmaster has to think like a common Internet user. In the home brewed beer example, the common Internet user that wants to learn how to make their own beer might use words like “how to brew beer at home.” Another way they might phrase a word is “instructions on home brewing beer.”

Pay per Click Ads – Natural Search vs. Sponsored Search

Natural searches are the searches that the spiders pick up and list for free. Sponsored searches are searches that are listed and the advertisers are charged a fee every time an Internet user clicks on the ad, or pay per click. The Internet search engine companies call them cost-per-click or CPC. The sponsored ads are generally listed on the top, on the side and on the bottom of the search page. They will also be listed with the word “sponsored links”.

It’s important that a business website use both SEO for natural searches and CPC sponsored searches to get Internet traffic. Learn how to use sponsored searches to get Internet traffic. With natural searches, the webmaster has little control over how the website will be placed or how it will appear on search engines. With sponsored searches, the webmaster has complete control on how the ad will be placed and how it will appear on a search engine.